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Aarong’s rise from a craft-focused initiative to Bangladesh’s most influential lifestyle retailer shows how ethical sourcing, artisan empowerment, and strong brand identity can drive nationwide growth. This case study explores Aarong’s supply chain model, retail strategy, product diversification, marketing approach, and long-term social impact, offering insights for brands aiming to scale sustainably.
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45 Pages
Last Update
18 November, 2025
Released Date
18 November, 2025
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